|
Express Group Creator is another MAIN function of Global Keywords Manager! This one will save you an incredible amount of time.
Express Group Creator will automatically create targeted Ad group. If you want, it can also fill the text and URL's in your ads.
You can access "Express Group Creator" from the "filter" button or directly from the
 button in the work list if you do not wish to use filtering options.
You must first select or create a campaign to be able to use Express Group Creator.
Working principles of Express Group Creator
EGC will search the expressions contained in your keywords list for 1,2,3, 4 or 5 words.
You can decide how much ECG will sort your list and create Ad Groups.
The goal is to create the most targeted Ad Groups in order to minimize your Cost per Click and maximize your CTR.
A basic principle when you use Adwords: one keywords will only show one Ad a t the time ! For Example, you cannot hope to display 2 Ads with 2 different URL's at the same time for the same keyword. ECG respects this principle.
Express Group Creator create Ad Groups so that no keywords of your list can be simultaneously found in several Ad groups.
This is extremely useful with lists of several hundreds or thousands of Keywords! You will be sure that your Ad Groups will not be in competition one with the other.
A good way to use EGC is to initially filter the keywords and withdraw from your list those which are not appropriate (trade marks, not related to topic, etc.). Then you can launch Express Group Creator.
How does Express Group Creator work?
The cursor allows you to select the sorting level of your list. You can choose between 5 sort level:
If you choose level 1: "less groups but low targeting" (Cursor on the left) your Ad Groups will contain more keywords.
On the contrary the level 5 "More Ad groups but more targeted" (Cursor on the right) will create Ad Groups containing few but more targeted keywords.
ECG Sort Options:
- Level 1: sort on 1 expression
- Level 2: sort on 2 expressions
- Level 3: sort on 3 expressions
- Level 4: sort on 4 expressions
- Level 5: sort on 5 expressions
The "Estimate" button enables you to visualize the number of groups that EGC will create after validation.
You can enter your Cost Per Click in the fields "Cost Per Click by default" and "Cost per Click for content sites". All the Group Ads will take these values by default.
The "Validate" button launches EGC.
Depending on the speed of your computer, the size of your list, the Sort cursor position, it might take some time to create your Ad Groups.
Automated Ads Creation
If you click "Generate a Sample Ad", Express Group Creator offers you the possibility of creating a target Ad for each generated Group.
The window looks like this:
You can manually fill all the Ads fields.
The text of each line will become the text of each generated Ad. This is very useful for "Display URL" and "Destination URL" but not for "title" for example. Your ads would not be targeted in this case.
To Get a Maximum Targeting, Click on the "< Group" button. The following sub menu appears:
This will enable you to integrate, for each Ad, the main keyword of the group in:
The Ad title
If keyword expression contains more than 25 characters, they will be cut in the title field (Adwords only allows 25 characters in the title line)
(Only 35 characters in the description 1 and 2)
You can also decide which word will be capitalized.
When you select an option the mentions {grp}, {Grp} or {GRP} are put in your Ad.
Click on "Validate" to launch Express Group Creator or on "Close" to cancel.
The best way of understanding the use of Express Group creator is to make a test with a list of key words.
|
Ressources
