You can create your ads automatically thanks to Express Group Creator (see the chapter on EGC) or you can manually create ads in the ads panel.

 

 

Click on "Add an Ad" to create a new Ad in the Ad group.

Click on "Modify Ad" to modify an Ad..

 

Click on "Delete Ad" after you selected it to delete an Ad

 

Click on "Duplicate Ad" to duplicate the ad.

 

The fields of the ads creation block correspond
exactly to the fields available in Adwords.

 

 

 

 

In the field "Title" enter your Ad title

You can:

        • Enter the text of your Ad title
 

        • Use the scrolling menu and use the "insert keyword option" {keyword by default} available in Adwords.
 

        • Use or modify the title displayed by default by GKM and corresponding to the title of your Ad Group Title.

-> Global keywords Manager indicates the number of remaining characters you can still type in the Ad (The field Title is limited to 25 characters)

 

• In the field "Description 1", edit the first line of your Ad (35 characters maximum).

 

• In the field  "Display URL", edit the URL to display for your Ad. Generally your domain name:www.yourdomainname.com
This URL appears in Green when your Ad is displayed. (35 characters maximum).

In order to save to you time, GKM displays the displayed URL by default in the field destination URL.  Please enter the exact URL of your page.

• Click on "Ok" to validate your changes or on "Esc" to cancel.